PPE Kits Make an Easy and Thoughtful Self-Promo
Challenge
Returning to work after a three-month, stay-at-home order, we really missed our customers! We wanted to reach out and show that we were thinking of them. Some were back in the office, some were still working from home. How could we get a thoughtful and practical gift to them, wherever they may be…
Solution
We ordered some small PPE items - hand sanitizer, neck gaiters, antimicrobial pens, and “Stay Safe'' informational magnets. Bundled in a small box with purple packing confetti, we had quick PPE mailers. Easy to package and easy to ship.
We had to check in with many of our customers to see if they were working remotely or in the office. We sent the mailers out to wherever they were. These days, everyone is happy to receive more PPE items.
Results
The campaign was met with lots of positive feedback! Many people reached out to tell us how happy they were to receive the kit. It also inspired a few people to place their own PPE orders. We strengthened customer relationships and generated new business - that’s the best outcome we could possibly hope for.